1. Our commitment to privacy
The privacy of our customers is of utmost importance to Equissentials (ABN 48 709 853 121) (Equissentials).
2. Types of personal information we collect and hold
The types of personal information we collect and hold will vary depending on your dealings with us. This information may include any or all of the following:
Name, address(es), telephone number(s) and other contact details;
Date of birth;
Transaction details relating to our products;
Payment information (such as credit card details);
Your social media preferences; and
Any preferences you tell us about or other information that you provide.
3. Website cookies and digital services
Information is also generated and collected whenever a page is accessed on our website that records information such as the time, date and specific page. We collect such information for statistical and maintenance purposes that enables us to continually evaluate our website performance. Some parts of our websites also use "cookies". A "cookie" is a small text file that is placed on your computer's hard drive by a web page server. Cookies store information about the use of our website and are used to identify new or previous visitors to the website and what pages have been accessed. Most web browsers are set to accept cookies, but this function can usually be disabled if you wish. Please note that if you do disable this, not all functionality on our websites will be available to you.
We also use Google Analytics features (including Google Remarketing, Google Display Network Impressions Reporting, the Double Click Campaign Manager and Google Analytics Demographics and Interest Reporting) on our website, which uses both first party and third party cookies to record standard internet traffic information. We, and some third parties (including Google), also use the information to optimise ad selection for groups of individuals based on age, gender, interests and past visits to our site. The cookies allow us and other third parties (including Google) to evaluate your interactions with ad services on our site and serve targeted advertising on sites across the Internet. We have enabled Google Analytics for Display Advertising which allows Google and other third parties to advertise to you on our site and across the Internet.
We also use (along with third parties including Google) first party cookies (such as Google Analytic cookies) to report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our website. In addition, we use data from Google's Interest-based advertising or third party audience data (such as age, gender, and interests) with Google Analytics to help us understand how user activity varies based on these factors
Importantly, we do not combine the anonymous information collected through Google Analytics with personally identifiable information.
4. Why we collect and hold personal information
Generally, we collect, hold and use personal information about customers to establish the most suitable products for them, to assist in identifying ways in which we can serve you better, such as providing our products and services to you more effectively, and to assist our internal administration and operations including accounting, risk management, record keeping, archiving, systems development and testing, and staff training.
Some of the information we collect is for the purpose of improving our interaction with customers.
5. How we collect information
Generally, we collect personal information directly from you, such as when you place an order, make an enquiry about a product, when you sign up to our newsletter, or when you have other dealings with us.
We may collect and update that information over the phone, in person at events we attend or in store, over the Internet or if you participate in our marketing campaigns.
6. Storage and protection of personal information
We store personal information in a combination of secure computer storage facilities and paper-based files and other records. In so doing, we have taken numerous steps to protect your personal information from misuse, interference and loss, and unauthorised access, modification or disclosure.
Additionally we take reasonable steps to destroy or permanently de-identify personal information when we no longer need it. We impose strict requirements of security and confidentiality on all third parties as to how they store, handle and deal with your personal information.
7. How we use and disclose personal information
We may use and disclose your personal information for a variety of purposes in connection with servicing you as a customer and in relation to our business operations. These include:
Processing and administering your dealings with us as a customer;
Providing you with the products you have requested from us; and
Developing processes, products, services and benefits to better meet your needs.
8. Direct marketing
We collect personal information so that we can provide our customers with useful and relevant information about our products and services. Generally, we collect this information directly from you. In some circumstances, however, we may collect personal information from third parties, including social media platforms such as Facebook. We use the information we, or our service providers, collect to assist us to determine how we can best engage with our customers about our products and services. We may collect information about your social media preferences and activities so that we can engage with you on social media sites.
We may use and disclose the information we collect for the purpose of providing you with tailored marketing communications about our goods and services, or to conduct market research. Typically, we send these communications to your email address or mailing address. Occasionally, we may also send marketing communications to your social media accounts, including, for example, your Facebook account.
9. Opting out of direct marketing
If you do not wish to receive direct marketing information from us, please use the contact details below to update your preferences, or use the unsubscribe feature on our electronic marketing communications. Please note that if you make such a request:
We may still need to use your personal information to provide you with the services and products you have requested as a customer; and
It may not be possible for us to immediately action a request to cease receiving any or all direct marketing material. However, we will respond to such requests as soon as practicable and will make all reasonable efforts to promptly activate a change in preference or an opt out of receiving future direct marketing material.
We will not sell or rent your personal information without your consent. We may disclose your personal information where we are required or authorised by law to disclose your personal information or for any purposes connected to a fraud, crime prevention or impropriety investigation.
10. Access to personal information
We will take reasonable steps to make sure that the personal information we collect, hold, use or disclose is accurate, complete and up to date. If your personal details change, such as your address or phone number, please log into your online account or contact us to update your details.
Following a request, we will provide you with a copy of any personal information which we hold about you in accordance with our obligations under the Privacy Act. We may charge a fee for retrieving this information, in which case we will inform you of the fee in advance of providing the information.
In the first instance, we will ask you to provide some of identification to ensure that you have the right to access the information.
11. Making a complaint
If you wish to complain about our handling of your personal information, please send a written complaint to us by using the contact details below. We undertake to promptly acknowledge and investigate any complaint about the way we manage personal information. If you are dissatisfied with the outcome of our investigation, you may take your privacy complaint to the Office of the Australian Information Commissioner (OAIC). For information in making a complaint to the OAIC, please visit the OAIC's website http://www.oaic.gov.au/privacy/privacy-complaints... or phone 1300 363 992.
12. Contacting us
The Privacy Officer
Shop 6, Larkin Street
Tahmoor, NSW 2573
You can also telephone us on (61) 02 4683 1762 or email us firstname.lastname@example.org.